Case Study

15 to 20 enquiries a day on one listing. Only the real ones reach Danny.

DW Estates was drowning in unqualified enquiries on a single long-term rental. Here's what automated qualification actually changed.

Client

DW Estates, real estate agency · Costa del Sol, Spain

The problem

A good price attracts the wrong crowd.

When DW Estates lists a long-term rental, the price alone is often enough to attract a flood of interest, just not the right kind. Holiday renters browsing Idealista see a long-term price that looks like a bargain for a short stay, and enquire anyway. On a single listing, that can mean 15 to 20 emails a day: real enquiries and short-term hopefuls mixed together, indistinguishable until someone reads each one and asks. Every one of those had to be opened, read, and followed up on to find out which was which, time that should have gone to the enquiries that were actually worth a call.

The solution

Every enquiry qualified before it reaches Danny.

Every inbound email enquiry is qualified automatically as it arrives. Where it looks like a genuine prospect, the system reaches out directly over WhatsApp to confirm what they're actually looking for, long-term or short-term, timing, budget, before anyone on the team gets involved. Once qualified, Danny gets a short summary: who enquired, what they actually want, and whether it's worth calling them directly or not. Nothing rings his phone or lands in his inbox until it's already been checked.

The results

What it's actually worth.

15–20

enquiries a day on a single long-term listing, now qualified automatically instead of manually.

DW Estates, Idealista enquiries
2

qualification steps happen before Danny sees anything: email intake, then a WhatsApp conversation to confirm the real ask.

Automated qualification flow
1

short summary per genuine lead. Danny decides who's worth calling, without reading every enquiry himself.

DW Estates, current process

What this looks like in practice

A real enquiry, start to finish.

A typical enquiry arrives through Idealista's own lead form: a name, a phone number, an email, and a short message like "Hi, I'm interested in this property and would like to arrange a viewing." On its own, that message could mean anything, a serious long-term tenant, or someone who just wants the villa for a week in August. The qualification system is what tells the difference before Danny ever sees it, so the summary that reaches him already answers the question the email alone couldn't.

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